Nataša Todorović, expert associate of the Red Cross of Serbia, has been awarded the prestigious "Živorad Žiža Vasić" Award, which has been presented by the Psychological Association of Serbia since 1970 to distinguished psychologists for their exceptional contribution to the popularization of psychology. The award was presented to her at the 73rd Congress of Psychologists of Serbia, held on June 4, 2025, in Divčibare.

This award is a recognition of her long-standing work in making psychological knowledge more accessible to the general public, especially in the fields of aging psychology, intergenerational solidarity, and the protection of older people’s mental health.

Her engagement with the Red Cross of Serbia and numerous projects aimed at promoting healthy aging, preventing violence against older persons, and improving quality of life in older age have been acknowledged as a significant contribution not only to the psychological community, but to society as a whole.