On November 14, 2024, the Serbian Red Cross hosted a conference to inaugurate the project "Strengthening Health, Access, Participation and Social Equity in Western Balkan countries (SHAPE)." The project is funded by the Federal Ministry for Social Affairs, Health, Care, and Consumer Protection of the Republic of Austria, aiming to enhance the position of at-risk groups, particularly the homeless, the elderly (with a special focus on older women), and people with disabilities. The project involves Serbia, Albania, North Macedonia, and Austria.

As part of the project, the Serbian Red Cross will develop activities for older individuals in Zaječar, Niš, and Sombor, as well as open information hotlines in Pirot, Velika Plana, Inđija, Belgrade, and Novi Sad. The partner organization, SeConS – Group for Development Initiative, will conduct research aimed at exploring the correlation between personal health expenditure and the risk of poverty in old age. Additionally, the Serbian Red Cross will be responsible for training all regional partners on the prevention of violence against older women.

The meeting was attended by representatives of all partner organizations, including Manuel Aigner, Attaché of the Federal Ministry for Social Affairs, Health, Care, and Consumer Protection of the Republic of Austria.